- 17 Jul 2020
As an Influencer, you'll often know way more about the different social media platforms and posting options than the casting professional or brand that hired you. For this reason, it's important that you put your best foot forward so you're more likely to get booked time and time again.
When working with a brand, make sure you ask the questions below so both you and the people who've hired you are both on the same page from the get-go.
1. What are they trying to achieve?
They might be looking for exposure, to get more followers for their own account, or have a specific sales target to reach. Knowing what the brand is hoping to get out of working with you means you'll be in a better position to help them achieve their goals. After all, you know your followers better than anyone.
2. What channels do they want you to post on?
It takes a lot less time to send a tweet than it does to film, edit and upload a YouTube video, which is why it's important to find out exactly what social media channels the brand is expecting you to post on.
It's also important to ask what types of posts they're expecting. For example, if they want you to post on Instagram, make sure you clarify whether they’re expecting a post on your feed, on your story, or a mention in your bio (or all three).
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3. How many posts do they want?
Once you've clarified what channels they want you to post on, it's important to lock down how many posts they want. It's also good to find out if they have any specific days and times they want you to post.
If timing is an issue, find out how long they would like a post live for – this is especially important for things like Instagram bios.
4. Do you have a specific URL they’d like you to use?
Depending on what goal they have in mind, most brands will want you to ask people to visit their website.
If they provide you with a unique URL make sure you use it! It's likely that it will be tracked, which means the brand will be able to see how much traffic you've sent their way – which in turn means they'll be far more likely to book you again in the future.
5. How will you be paid?
This can vary widely depending on your following, engagement rate, and experience. Some Influencers with smaller followings (sometimes referred to as micro-influencers) are happy to receive free stuff in exchange for posts. The fancy industry word for this is 'contra'. Contra can be great if you're just starting out, and the products or services you're getting are things that you genuinely want.
When working out what to charge for influencer work consider:
- Do your research – what are other, similar influencers charging?
- How many followers do you have?
- Your engagement rate – divide your average likes and comments.
- How many posts the brand are asking you to do.
- How long it will take you to create the posts.
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