- 17 Apr 2022
When you Hear the Word "Model," One of Two Things Probably Hppens:
You either see Kendall Jenner, Cara Delevingne, and David Gandy walking the catwalk or hear RuPaul singing inside your head, "The world's supermodel!"
Using attractive folk to sell a product is one of the oldest tricks in the book. Like it or not, we are shallow creatures and respond well to beauty. The good news is that it's one of the simplest marketing techniques:
pretty face + product = sales
Even the monkey can detect it.
If you think this strategy will benefit your business then you have to find yourself a good looking person and (unless you give regular auditions to have beautiful girls and boys as your friends) then its That means hiring a model, spending time and money .
But, Don't Get Carried Away!
I know what you're thinking. I am not Karl Lagerfeld. My Brand Doesn't Have the Resources to Pay for the Latest It Girl - But Haven't You Heard? You can still build a successful campaign without him.
In this post we'll walk you through all the basics you need to know about hiring the best possible model for your brand.
Are you ready to struggle this runway? So let's go!
Why Should I Hire A Model?
Great images promoting your clothing are no longer optional. Online content is much more visual, with posts with relevant images getting 94% more views than those without. Simply put, if you want your brand to stand out, you need top-notch images.
You have several options when it comes to promotional images:
- shoot a campaign without the model
- Use stock images of models
- shoot a campaign with the model
- These are all valid options and they all have their advantages and disadvantages.
- Expedition shooting without model
You can also just hire a photographer and work with them to shoot some great pictures of your tees yourself. One look that's popular right now is that shirts shown on a simple yet stylish hanger in front of a white or brick wall.. You've seen them, they're so Pinterest-friendly.
The Good: They're on trend
The Bad: There's a lot of competition. You won't stand out unless you figure out a way to make it unique.
Using Stock Images of Models
There are so many of these pre-made images available that you can basically just upload your design, and it will show on the image. The best look like the real pictures of your shirt. Some of them are just a shirt, while others are shown on the model.
The Good: They're Cheap and Sometimes Free
The Bad: They're Normal and Have Almost No Creative Control
Expedition Shooting With Model
As we were saying earlier, wearing a model can ensure your products are displayed in a way that you think will attract customers. A good model will know how to make the best of your t-shirt.
The good: Photos of a hand-picked model wearing your tees, translate into unique images that were created just for you-and only for your brand. Plus, professional images can go a long way toward setting up your brand to be taken seriously.
We don't mean that your photos should have a serious tone; We're talking high-quality that lets customers know you have a real brand and you're not just selling tees from your garage.
Cons: This can be expensive, as you need to rent not only a model but also the equipment (cameras, lights, etc…) for the photoshoot.
Plus, as with any type of teamwork, the more people you advertise to, the more complicated things get.
"Aspiring Models Click Here for More Information on the Modeling Profession."