- 23 Apr 2022
Before getting into the steps, let's define what an influencer is not:
Being an influencer is not just about the number of followers but your actual ability to influence the behavior of your followers. There are people who buy followers to build a brand, assuming they are a real influencer, but brands look not only at the number of followers, but also for good insights and high engagement rates.
If you dream of being an influencer just to get free stuff, we recommend you to think about it. While there is still debate, influencers are professional content creators for the brand, so in the end, they don't get the free stuff, the products are often part of the payment.
Becoming an influential person is not an easy task. Influencers often create the content themselves, which means they are acting as creative directors, photographers, stylists, makeup and child artists, editors, and copywriters.
So now that you know what isn't an influencer, you're probably wondering how to become one. There is no exact formula for being an influencer and increasing your followers, but there are some things you can start doing.
Find your niche. There are many influential people out there doing the same thing. If you want to stand out from them, find what makes you unique and define your niche. If you are specialized in a topic, it will help you to gain credibility among your audience.
Choose the platform that suits you best. Are you comfortable talking to the camera? Or do you like photos? Don't push yourself to do things that you are not comfortable with because especially for videos, you need to be natural and confident. Based on this, you can choose from different platforms, such as Instagram, TikTok, Twitch, YouTube…
It is not common to become an influential person overnight. You have to post consistently and even if you feel frustrated at times, visualize your goal and keep working.
Your goal shouldn't be just to be an influencer. For example, if you're a plus-size curvy girl, your goal might be to give shapely bodies visibility and inspire others. This will help motivate you and make it more satisfying when you achieve these types of goals.
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