- 26 Mar 2021
1. Optimize Your Social Media Profile:
Once you have chosen your location, the next step is to select your favorite social media platform and create/optimize your profile. Most of the affected are popular on only one or two social media platforms. Therefore, it is best to focus your efforts on only 1-2 channels.
Once you select your channel, you need to create new profiles or customize your existing ones.
2. Switch to a Business Account:
If you intend to become an influential person, then you need to get into a business account because it opens up a lot of options. Most platforms such as Instagram, Twitter, and Facebook have the option to create a business account in profile settings.
3. Create Engaging Bio:
Your bio is the first thing someone sees when they visit your profile and therefore it is an important part of making a great first impression. Your bio should be able to tell your story in an engaging way. It also provides all relevant information about you such as your full name, location, contact details, and area of expertise.
4. Add a Profile Pic and Cover the Photo:
You also need to add a profile picture and a cover photo to your profile as they are also important components of your personal brand identity. People often recognize social media profiles by profile pictures, so you need to choose the picture carefully. Also, make sure that your face is clearly visible and the picture quality is good.
5. Understand Your Audience:
Before you start creating content and posting on social media, you need to understand your target audience. Influencers have dominated their audiences and strong connections with them. This is due to the fact that they do not cater to everyone, but only those with equal interests in one place.
To become an influencer, it is important that you know who you are targeting and then want to build a loyal follower base. To understand your audience, you can first start by analyzing your current follower base to gain insight into your demographics and interests.
Most social media platforms have a built-in analytics tool that provides such information about your current audience. For example, Twitter analytics provides insight into your current followers' interests, gender, locations, and more.
6. Create and Post Relevant Content:
The next step in becoming an influencer is to post useful and relevant content for your followers. The more you are able to connect with your audience, the more people will be influenced by your opinions and recommendations.
This is the most important requirement for being an influential person, the fact that your followers actually listen to you.
You need to formulate a content strategy and use a mix of content types, preferably ones that your audience will like.
Some affected individuals keep their feeds about their chosen field such as food, travel, fashion, beauty, etc. Such influential people do not coincide with their niche positions about their personal lives and keep their content focused only on their niche.
This means that a food-affected person can post recipes, photos of restaurant visits, reviews, and even brand promotions.
Take, for example, the Instagram feed of the food influencer, Audrey. All his ingredients revolve around food and restaurants. She reviews restaurants and food brands and posts photos of sponsored ingredients and dishes she loves. She maintains diversity in terms of types of content, but never deviates from her core area of expertise.
7. Be Regular and Consistent:
After you decide what type of content you will post, you will have to finalize the posting frequency and schedule. Most social media platforms' algorithms prioritize accounts that post regularly. This is especially true for Instagram, which requires a regular posting frequency to increase visibility. It is also the largest influential marketing platform.
You can post daily, weekly, or at any frequency with which you are comfortable. You should consider the stage before deciding on that. Some platforms, such as Twitter, are more dynamic in nature and require a higher posting frequency if you want to be an influencer on that platform.
On other social media platforms such as Instagram, YouTube, and Facebook, you can get away with posting once or twice a week. However, select the days and times you will post and be consistent.
This study by Sprout Social showed that there are certain days and times of the week when you can get maximum engagement on your posts. For most platforms, the highest engagement rates can be seen during the midweek, morning, and afternoon hours. Wednesday is the best day to post for most platforms. You should see the best time to post for your chosen platform and build your posting schedule accordingly.
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