What Is The History Of Modeling in India? - Modelfactory
The History of Modeling in India is quite modern. Indian society, replete with tradition, culture and their inherent constraints, placed severe restrictions on women and men from displaying themselves in films and advertisements.The top film stars of the bygone era faced the prospect of being ostracized by the society for their profession. The same was true for modeling for commercials.No specific record exists as to who was the first model from India to appear in an advertisement.However, empirical research indicates that the first Indian female model was Dr. Leela Chitnis (born September 9, 1912), who featured in a print advertisement for Lux toilet soap in 1941.Indeed, his endorsement of Lux, a brand owned by Lever Brothers, the predecessor of Hindustan Unilever Ltd.The popular actress was hired by the advertising agency, J.J. Walter Thompson was hired. The ad brought Dr. Chitnis, a qualified physician and actress to instant, nationwide fame in the Indian subcont...
- 08 Apr 2022
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